Windows 7 – Another Area for Program Data that isn’t under Program Files

I have a small program that keeps some of it’s files (which happen to be data files) where the program resides, typically under C:Program FilesName of Program. I normally back these files up as they are important to me. However when I went over to Windows 7, I noticed that the program files are no longer under C:Program FilesName of Program and where nowhere to be found. After some exhaustive searching on Google and using Windows Search, I found the “new” location these files are kept:
C:UsersNameAppDataLocalVirtualStoreProgram FilesName of Program. So I pick this new location in order to back up the files that I need. Hope this might help someone else wondering where their files went. I know it was quite weird for me at first..