About Dennis Laube

I’m Dennis. Competitive Strategy at Everpure by day, indie maker on nights and weekends.

Twenty-five years in enterprise tech has been a long lesson in telling real progress from noise. That same instinct shows up in the things I build on the side. I like small products with a clear reason to exist, and I’d rather ship something people genuinely use than something that photographs well on a launch page.

During the week that instinct goes into strategy work at Everpure. Outside of work it goes into building things, writing here, drinking good coffee, and occasionally putting too much thought into which bourbon to buy next.

What I’ve built:

• Diving Moose Coffee, specialty coffee with a WWF partnership
• Moosen, social media automation for small brands
• Many Hands, shared task tracker for households and small teams
• Should I Buy This Bottle?, bourbon and whiskey pricing and recommendations
• MoosePad, a privacy-first AI meeting notes app for Apple devices

This blog has no content calendar and no niche. It’s where I think out loud about tech, agentic engineering, bourbon, faith, and whatever else is on my mind. Basically the stuff I’d tell you about if we were hanging out.

Stick around if that sounds like your speed.